Do Redirects Hurt SEO?

Redirects are not bad for SEO, but — as with so many things — only if you put them in place correctly.

A bad implementation might cause all kinds of trouble, from loss of PageRank to loss of traffic.

Redirecting pages is a must if you make any changes to your URLs.

Do redirects help SEO?

The New Best Practices

  • All redirects carry a degree of SEO risk.
  • While 3xx redirects preserve PageRank, 301s remain the preferred method of choice for permanent redirects. (
  • Keep in mind that PageRank — and other link equity signals — are only a portion of the factors used by Google in ranking web pages.

Are 302 redirects bad for SEO?

It is not good to have those redirects as a 302. Google’s indexing will keep those old HTTP URLs, as the 302 redirect is a “Temp” redirect. The HTTPS pages will still index, but may compete with the HTTP pages, that or the HTTPS may struggle to index.

Can too many 301 redirects hurt your SEO efforts?

A Cre8asite Forums thread asks if having too many 301 redirects from OLD site to NEW site can hurt you in the search results. So you can have thousands of redirects. In fact, when we tear down and old site and rebuild it. Normally, we are able to map the OLD URLs to the new URLs using some smart scripts.

Is domain forwarding bad for SEO?

Buying 50 domains to redirect for SEO value will not hurt you, but it will also not help you in the slightest. None of those domains have any juice to give, and they aren’t doing anything for you, good or bad.