Question: How Do You License A Brand Name?

The terms you hear most include the following:

  • Licensing: Leasing a trademarked or copyrighted brand identity, including brand name, logo, tagline, or other form of brand signature, to another business, usually for use on a product or product line.
  • Licensor: The owner of the brand and the renter of the rights.

What is an example of a licensed brand?

Licensing means nothing more than the renting or leasing of an intangible asset. An example of intangible assets includes a song (Somewhere Over The Rainbow), a character (Donald Duck), a name (Michael Jordan) or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement.

What does licensing your product mean?

Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.

How much does it cost to license a trademark?

You may be able to obtain state trademark registration for $100–$200. Federal trademark registration extends your protection nationwide and offers other important advantages, but it typically costs more: $275–$375 for each class of goods and services that you want to protect.

Can a trademark be licensed?

Trademark licensing is the process by which a registered trademark owner, called a licensor or proprietor, allows another party, called a licensee, to make and distribute specific products or services under the licensor’s trademark agreement. Trademark licensing is a type of merchandise agreement.

What are the types of licensing?

The most common types of licensing agreements include technology (patents), trademarks (merchandise), copyright and trade secrets (know-how). Sometimes these agreements include more than one type of IP.

How does licensing a brand name work?

OPEN Forum describes brand licenses as “legally protected agreement[s] through which a third party leases the use of the company’s brand, name, or likeness from another entity.” In its simplest form, it’s a contract that allows one company to use another’s trademarked creation.

What is an example of licensing?

Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.

How do I get a product licensing deal?

Steps to License a Product

  1. Invent an original product.
  2. Research your market.
  3. Do a patent search.
  4. Consider filing a provisional patent application.
  5. File a patent application.
  6. Search for licensees.
  7. Sign a licensing agreement.
  8. Collect royalties.

What companies use licensing?

Collegiate Licensing Company, despite a slight decline in retail sales to $4.59 from $4.62 in 2012, moved up to No. 10.

  • 2 PVH CORP.
  • 5 MATTEL.
  • 6 SANRIO, INC.

How do I trademark a name for free?


  1. To register a trademark, go to the U.S. Patent and Trademark Office’s Web site,
  2. Make sure someone else hasn’t already registered the mark your category by checking the Trademark Electronic Search System database .

How much does it cost to trademark a name and logo?

What Does it Cost to Trademark a Logo? The cost to trademark a logo with the U.S. Patent and Trademark Office (USPTO) is $225–$600 as of January 2017, plus legal fees. You can register a trademark with your state for $50-$150, but federal registration offers a great deal more legal protection.

Do I need a lawyer to register a trademark?

Do I Need a Trademark Attorney? When applying for a federal trademark, you do not, repeat, do not need an attorney. The U.S. Trademark Electronic Search System (TESS) is freely available to anyone. You can file your trademark application online at the U.S. Patent and Trademark Office (USPTO) website.