Question: Is It Legal To Rebrand A Product?

Unless you have a written agreement with the original manufacturer to repackage and rebrand their product, the answer is yes on both counts.

Most manufacturers take a very dim view of such practices and will usually press legal action if you are caught.

The resulting financial penalties can be severe.

Without that, no, it is definitely not legal. Many companies will manufacture and sell their product to other companies to brand. But, if you purchase a name-brand product (wholesale or retail) and repackage it (without the permission of the manufacturer) with your label you could end up getting sued.

Can I use someone else’s product in my product?

Using someone else’s branded product as an ingredient of your own or integrating it in some way will usually not be a problem, at least not under trademark law. In short, you are committing reverse passing off when you present another’s products to the market as your own.

Generally, it’s not illegal to resell an item that you have legitimately purchased. Once you have purchased something at retail it is yours to do with as you choose. Manufacturers tend to have little or no control over a product past the first customer they sell to.

Can you rebrand Alibaba products?

Or it’s possible to just rebrand a product listed on Alibaba. There are two main ways to sort through the plethora of options on Alibaba. First you can search based on a product description like “jeans.”