Quick Answer: What Is A Reseller Channel?

A reseller is a type of channel partner that acts as an intermediary between companies that make, distribute or provide IT products or services and end customers, which may be businesses or consumers.

What is an example of a reseller?

Examples of producers are farmers, manufacturers and construction companies. Reseller markets: Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy. Examples of institutional markets are churches, hospitals, and colleges.

What do you mean by reseller?

A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. This is usually done for profit (but could be resold at a loss).

What is the difference between a channel partner and a reseller?

A channel partner is one, who partners with a manufacturing company, to market and sell a manufacture’s product. A distributor is an agent who supplies goods to retailers. A dealer is one who works in the wholesale market. A trader is like a dealer, but small-scale.

How do reseller programs work?

Whether they’re reselling shoes or software, the basic job of any reseller is to buy a product at a wholesale price and then sell it to make a profit. A software reseller may work alone or as part of a larger company. They buy from wholesale vendors or, sometimes, directly from the manufacturer.