Quick Answer: What Is Amazon Private Label?

Private labeling for Amazon FBA means you sell (existing) products of your choosing, under your own private brand (label) on Amazon.

After studying a product/market, you contact product suppliers/manufacturers directly, and they make the product for you, in bulk, at cost, under your brand name.

What is a private label product?

Private label products are those manufactured by one company for sale under another company’s brand. Private-label goods are available in a wide range of industries from food to cosmetics. Specific private label brands managed solely by a retailer for sale in only a specific chain of stores are called store brands.

How do you make a private label on Amazon?

How To Sell White Label Products on Amazon

  • Step 1: Determine your products and market.
  • Step 2: Find the right suppliers and manufacturers.
  • Step 3: Pick and design your products.
  • Step 4: Figure out fulfillment.
  • Step 5: Start selling (and advertising).

How does private label work?

A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store.

Is private labeling illegal?

Private labeling has many benefits. You have not mentioned what kind of products you would like to private label but usually there is nothing illegal in private labeling as long as the manufacturer follows standard FDA manufacturing guidelines.