Quick Answer: What Is An Example Of A Licensed Brand?

Licensing means nothing more than the renting or leasing of an intangible asset.

An example of intangible assets includes a song (Somewhere Over The Rainbow), a character (Donald Duck), a name (Michael Jordan) or a brand (The Ritz-Carlton).

An arrangement to license a brand requires a licensing agreement.

What is an example of licensing?

Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.

What does licensed brand mean?

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

What does it mean when you license a product?

Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.

How does licensing a brand name work?

OPEN Forum describes brand licenses as “legally protected agreement[s] through which a third party leases the use of the company’s brand, name, or likeness from another entity.” In its simplest form, it’s a contract that allows one company to use another’s trademarked creation.