In simple words, a white label product is a products which is sold under one brand’s name but was made by another company.
In case of software development, services can be white-labeled too.
White label marketing is actually quite new concept on the market.
What do you mean by white label?
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.
Is white labeling legal?
White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.
What is white label development?
White label refers to a product or service that is purchased by a reseller who rebrands the product or service to give the impression that the new owner created it. White label products are often produced via mass production.
What is white label agreement?
The White Label concept is understood as a concept that involves the production of goods or services by one company and the use of these goods and services by another company under its own brand. The White Label strategy is widely used in the production of electronics, foods, software, etc.